The conclusion satisfies before the data does.
Exploring how the questions we ask shape the patterns we see — and why the framing matters more than the numbers.
Two people look at the same data.
They reach opposite conclusions.
Neither made an error. They started with different questions.
The frame you choose — what to compare, what to measure, what to exclude — shapes everything that follows. Most of these choices happen unconsciously.
What In Plain Byte does
Examining interpretation, not just information.
Most conversations about data focus on tools and techniques. In Plain Byte focuses on something else: the interpretation choices that happen before anyone opens a spreadsheet.
How you frame a question determines what patterns you'll see. Which metrics matter reveals who benefits from the conclusion. The comparisons you make are judgment calls, not technical ones.
This publication examines those choices — not to prescribe answers, but to surface the frames most people never question.
Core themes
Three lenses for examining how we use data
Framing
How the questions we ask determine what we can see. The frame precedes the finding.
Signal
Distinguishing meaningful patterns from compelling noise. Not everything that looks significant is.
Judgment
The interpretive choices that precede every analysis. Where data ends and decision begins.
Before Your Next Analysis
Five questions worth asking
Tap a question to see why it matters
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